Vivet's First Collection

Kai Cenat, one of the biggest streamers of our generation and arguably one of the biggest since Twitch’s founding back in 2011, has finally shown us the collection of clothing he has been working on since last year, and I assume throughout much of his hiatus at the beginning of 2026. Honestly, I was quite surprised by how “good” it was for a first-timer trying to enter the fashion space.

A lot of people in recent years have become interested in fashion. I’d say there are probably more people wanting to become models and designers than ever before, partially because of social media and the amount of attention fashion has received from the general public over the past decade. So Kai Cenat trying to venture into the world of design and fashion is not exactly a rare idea today. I am also part of that same flock of sheep that wants to become a designer and curate my own brand, just like Kai and probably a lot of other people out there.

Ever since Kai announced the Vivet project he had been working on, I was pretty skeptical about how he was going to pull it off. Over time, through his YouTube vlogs and sneak peeks, I slowly started to realize the massive advantage he had in being able to kickstart something like this in around a year: his fame.

In his vlogs and sneak peeks, you can see the likes of Luka Sabbat, Colm Dillane, and Law Roach giving him advice and guidance throughout the process. These designers and major figures in the industry are not exactly the type of network that most people can simply contact directly for help. A lot of young, upcoming designers would do anything to receive advice and guidance from the kind of people Kai had access to.

I’ll admit that I am envious of him too. Having such an accessible doorway to so many influential architects within the fashion industry, largely because of his fame, is an opportunity very few aspiring designers will ever have. Knowing this, my expectations for his upcoming collection started to change. They were still somewhat low because it was his first-ever collection, but definitely higher because of the resources available to him. The same applied to his show, where he would eventually showcase these pieces during New York Fashion Week.

After Vivet debuted at New York Fashion Week, I gave myself some time to let the pieces sit with me and see if they would grow on me.

The show itself was pretty good, as expected. Especially considering how many resources Kai can access through the fame he has built from Twitch, I expected the show to have a strong production, and it did. I really liked the runway layout and the lighting. The highlight for me, though, was the soundtrack. It helped immerse me in Kai’s thought process behind the fabrics he used and the direction he was trying to take with the collection.

As for the pieces themselves, I think the manufacturing was definitely a plus for the collection. Although, with the resources he had available, you could argue that this was almost a given. Still, the overall construction of the coats, pants, some of the hoodies, and the bags looked well executed. Nothing looked cheap whatsoever.

However, for me, the pieces themselves, especially the designs and the color palette, were somewhat subpar. Again, this is his first-ever collection, but considering the resources he had, I expected a little more creativity behind the clothes themselves. A lot of the pieces felt derivative of the minimalist and avant-garde brands we see everywhere today, such as Rick Owens, ERD, and Balenciaga. I could even see elements of 424 and Vetements in a number of his designs.

A lot of these pieces felt like things you could probably get from those respective brands without seeing much of a difference aesthetically. With people like Luka Sabbat and even Colm Dillane around him, people who have become influential in their respective spaces, I was hoping to see a wider color palette rather than many of the same neutral tones that dominate major brands today: black, white, off-white, brown, and so on.

The Streamer Bag, however, was one of the highlights of the collection for me. That felt like an actual creative connection between Kai’s experience as a streamer and this new territory he is entering as a designer. It felt personal to him rather than simply referencing what already exists in fashion.

In addition to that, I thought including reproductions of the journal he used to plan the collection with some of the first orders was a really good personal touch. It gives people a glimpse into the journey and story behind how the garment eventually ended up in their hands. Little additions like that make the project feel more personal and give Vivet more of an identity outside of simply being “Kai Cenat’s clothing brand.”

Overall, I would say this was a good first collection for someone just entering the scene. I was expecting a little more from a design standpoint, mainly because of the resources Kai had available to him throughout the creation of Vivet Collection 1, but I am curious to see how he evolves with a project he has only just kickstarted.

What I really want to see going forward is Kai push more of the story and personal themes behind Vivet into the actual clothes themselves. There was clearly a story he wanted to tell with this collection, especially with his journey into fashion and pieces like the Streamer Bag, but I felt that a lot of those ideas were not visually recognizable enough throughout the rest of the collection. For me, the artistic side of fashion comes from being able to take your thoughts, ideas, experiences, and themes and translate them into the clothes themselves. The Streamer Bag was probably the best example of that in this collection because it took something directly connected to Kai and turned it into an actual design.

With the collection he showcased, I think this is a good starting point for his journey into fashion. I am interested in seeing whether he continues to evolve, develops more of his own design language, and becomes better at translating his own ideas and experiences into Vivet over time.

To see the collection visit here